CRM software such as Salesforce help businesses reach new levels of optimization and effectiveness at every stage of the sales funnel. Therefore, integrating your CRM ensures that you, your partners and your customers can gather vital sales data such as contacts, accounts leads and other necessary data across CRM systems and sales tools in order to convert leads into paying customers. Let’s face it, CRM integration is a long and arduous process with a failure rate of up to 69% according to some experts. Here are some tips from the pros on how you can make sure that that your CRM integration venture is successful.

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