Why is email integration and automation so important for any business today? Because it saved time. Because it’s efficient. And if you don’t use innovation you are missing out and you may be left behind as your competitors move ahead.
When a business grows, new challenges materialize, and the task of managing several business applications seems inevitable. One of the biggest problems is lack of information sharing. Important data can get stuck in one program and doesn’t get shared with the people that can move this lead forward. No matter how good your CRM is, if close collaboration between departments isn’t streamlined, the effectiveness of marketing and sales is diminished.
Improving lead generation with smart segmentation and targeting
Emails and CRMs have advanced significantly in recent years. Both became more intelligent, user friendly, and intuitive. Integration between the two has shown to have substantial results especially when it comes to marketing.
Finding and nurturing leads becomes simpler when all the information appears in one place.
The transfer of leads from marketing to sales is seamless, using information from different sources that appears in one place, without anything falling between the cracks.
It becomes easier to identify leads and prospects and target them with emails specific to the stage in the sales funnel they are in. According to a study by Annuitas Group, nurtured leads make 47% larger purchases.
Better targeting as a result of better segmenting the database in the CRM of choice, Salesforce templates that can be applied directly in Outlook, Office 365 or Gmail, and the ability to know when and who opened the emails the marketing department sent, make integration a priority and the ROI much higher. You can always know whether the email was read and send follow up offers immediately or start a campaign.