For many businesses, the “anytime, anywhere” workplace has arrived. In the coming years, this reality will continue to expand. There is growing demand for constant accessibility, leading to increased use of personal mobile devices – smartphones, laptops and tablets – in the workplace. Bring Your Own Device (BYOD) is becoming more popular globally and brings a significant change in the way devices are used in the business environment.


The main reason for this trend is productivity. Before, companies would suffer from employees’ lack of online availability or mobility. Workers had to choose between being relegated to the office working in desktop applications or going mobile and becoming “invisible” in terms of online presence. For many businesses – especially sales-heavy enterprises – it was a critical problem. Even when employees could use their personal devices, but they were mostly limited to email and didn’t have access to corporate data.


At its best, BYOD enables employees to use their personal devices out of the office at any time, allowing them to quickly respond to urgent requests or make important decisions. Done correctly, it enables workers to work remotely without limitations in terms of accessing data or the Internet. Many companies reported benefiting significantly with a BYOD strategy – some with a value of millions of dollars per year!


The challenge is how to implement a BYOD strategy with meaningful benefits.  The answer is integration.

Integration allows users the ability to perform their business tasks using any device in their familiar software no matter where they are – in the office, at home, on the road etc. It provides a simple and intuitive way to access corporate data without delays, from any device and any platform. The best part is there’s no more waiting – people are always reachable and able to do their job even offline or with sporadic internet connectivity.

Here are some examples:

Imagine a sales representative is out of the office and gets an urgent call from a customer. Without access to the relevant corporate data, he doesn’t know the status of his order, how to best solve his problem or worse, provides outdated, incorrect information that leads to a lack of confidence from the his customer.


A customer success manager gets an email while traveling about a damaged product. Because she cannot access the enterprise system, she must wait until the next day to start a workflow process, wasting valuable time and risking the loss of the customer.


In both cases the lack of integration leads to a loss in productivity and eventually causes customer frustration and decreased loyalty.

Providing your people with integration tools that allow them to work as efficiently as possible, means that these types of situations can be avoided. So, a salesperson on the road can accept the call from their customer and get critical CRM data about the status of his order. A customer success manager can be notified instantly of an overseas client’s problem while on the road and access the enterprise system and immediately start solving the problem before she comes back to the office.

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