The Future of Salesforce: Predictions for 2018 & Beyond

Discover everything the world’s #1 CRM has for the next era of business from the top experts of the niche

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Introduction

Smart, connected technologies are transforming how business operates. To embrace both, organizations need to keep track of usherings, rapidly renovate and drive change. Though, in the whole abundance of predictive data, it gets more and more obscure to find a qualitative source of insights which could be truly sustainable to leverage and incorporate a change.

With those considerations in mind, we asked seventeen experts in the world of Salesforce to take a look ahead at what’s to come in the ecosystem in 2018. In the following page, you can find key considerations as to the predominant directions which are promising to create true business value and drive better decisions for a rapid evolvement for a change. Below, we explore each.

Daniel-Peter The Future of Salesforce: Predictions  for 2018 & Beyond

Daniel Peter

Salesforce MVP | Lead Applications Engineer, Kenandy

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PREDICTION #1

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I predict that there will be four separate, but related Salesforce trends that will drive innovation at the pace of the 4th Industrial Revolution as we enter 2018 and beyond: speed, admin/dev synergy, AI, and IoT. Speed of development will become more critical to keep up with the increasing demands of the 4th industrial revolution. SalesforceDX, Lightning Base Components, and Lighting Data Service will all help developers build complex apps quickly in 2018.
Salesforce Administrators and Developers will be able to work better together in 2018. New features such as Custom Lightning Templates, Dynamic Lightning Pages, and Platform Events are creating a platform were Developers can make amazing, versatile Lego blocks of functionality and Administrators can put them together and configure them in ways that create amazing user experiences for a variety of users.
Artificial Intelligence will become more versatile, more accurate, faster, and more accessible for everyone to use in 2018. With the announcement of myEinstein, which includes Prediction Builder and Einstein Bots, customers will be able to implement and reap some of the most important benefits of AI. AI will become more table stakes than for the elite few in 2018.
With the next generation of the Salesforce IoT cloud, myIoT, it will become much easier for anyone to build IoT powered apps. IoT Explorer makes it possible for anyone design low-code solutions that use sensor, device, and application data. It’s available right in the setup menu of the Salesforce org, instead of through a separately provisioned Salesforce cloud. This should really excite developers and admins to start building IoT solutions in 2018.

Bill-Powell The Future of Salesforce: Predictions  for 2018 & Beyond

Bill Powell

Salesforce MVP | #AwesomeAdmin Award Winner | NJ Salesforce Saturday Founder | Senior Salesforce Solutions Engineer

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PREDICTION #2

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The customer is the center of everything. The easier, more streamlined and personalized the experience, the more your company becomes a trusted partner, and not a commodity reseller where you are chosen just on the cheapest price possible. AI and IoT provides this streamlined, simple, and personalized experience, and that is absolutely the future.
Folks may disagree and say self driving vehicles are the future, but how do you think these vehicles operate? Data. AI, remote IoT.

Akash-Mishra The Future of Salesforce: Predictions  for 2018 & Beyond

Akash Mishra

Senior Salesforce Developer at Dazeworks Inc. Co-Leader Noida Salesforce Developer Group

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PREDICTION #3

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In 2018, Salesforce platform Demand will increase with more success stories coming from the Salesforce Customers. New powerful features in Marketing Cloud can be expected and soon we will witness more advancements in this.
More customers adopting | Switching to Lightning Experience, Salesforce equipped with Big Data abilities and Salesforce heading in the Healthcare Industry outlining its Health Cloud and more features added on to it are the hot topics.

PREFERENCES:

Salesforce Marketing Cloud is a unified engagement platform for marketers of Salesforce, enabling to create and manage personal marketing relationships and campaign with customers.

Lightning Experience - Salesforce has two different desktop user interfaces: Lightning Experience and Salesforce Classic. Lightning Experience is a modern, beautiful user experience from Salesforce.

Health Cloud is a health CRM system of Salesforce that incorporates doctor-patient relationship and record management services.

Pritam-Shekhawat The Future of Salesforce: Predictions  for 2018 & Beyond

Pritam Shekhawat

Salesforce MVP | JDF 17 Speaker | 3x Certified | Blogger | Salesforce Noida User Group Co-Leader HyTechPro

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PREDICTION #4

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As 2018 is drawing closer, Salesforce is viewing ahead for Lightning ready and AI-powered apps. This year DF’17 witnessed advancements in the customizations in the form of mySalesforce, myEinstein, myIoT, myTrailhead and myLightning. It will be interesting to see the after effects on Salesforce with the launch of these customizations.
The transition in Salesforce Lightning with the winter release 2018 will also show some drastic modifications for the companies who aim to drift from classic to lightning.
According to me in 2018, Salesforce is also going to witness innovation in blockchain, machine learning which will surely be magnificent. I am enthusiastic to view the latest innovations and yet another year in Salesforce.

PREFERENCES:

mySalesforce myEinstein myIoT myTrailhead myLightning - “my” motif, used by Salesforce, entailing an even more personalized experience of the ecosystem, dedicated for meeting a more customer-centric business needs.

Rakesh-Gupta The Future of Salesforce: Predictions  for 2018 & Beyond

Rakesh Gupta

Author | 4x Salesforce MVP | Solution Architect | Trainer Independent Salesforce Solution Architect

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PREDICTION #5

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Lightning Experience and AI is Salesforce future. Use these two techniques to make customer experience even better.

Zachary-Jeans The Future of Salesforce: Predictions  for 2018 & Beyond

Zachary Jeans

Marketing Manager and Brand Evangelist at CloudPerks

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PREDICTION #6

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Salesforce's announcements around its partnership with IBM and Google will have far reaching impact for positioning itself as it competes with the likes of SAP and Microsoft. IBM's Watson and Salesforce's Einstein is a great technical relationship. Google's consumer minded business to business model, and products, are a gateway to even deeper market penetration for Salesforce. But, beyond the huge partnership benefit is the co-branding opportunity as Salesforce looks to become top of mind for all business process management needs, not just CRM.

PREFERENCES:

Partnership with IBM and Google - new strategic partnership, providing an easier integration between Salesforce tools and Google's G Suite and Google Analytics.

Abhilasha-Singh The Future of Salesforce: Predictions  for 2018 & Beyond

Abhilasha Singh

Salesforce MVP | Salesforce Developer at Dazeworks | Salesforce India WIT Leader Dazeworks Inc

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PREDICTION #7

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As I am fan of Salesforce Administration tools and engines, so it's not easy to predict the administration side of Salesforce. I think in 2018, Salesforce will add more features in Lightning Automation tools like Process Builders, FLOWS and Analytics. Soon in Salesforce, Einstein will have the feature of face recognition. Salesforce is one of the most innovative companies in the world, so they will keep on making their AI- Einstein & IoT more stronger and advanced in 2018.

PREFERENCES:

Process Builder is a workflow tool of Salesforce, enabling anyone in a company to automate business process (employee onboarding, new customer onboarding, etc.) in an exceptionally quick and easy way.

FLOWS - an application of Salesforce that can execute logic, interact with Salesforce database, collect users data, letting you automate business processes by building flows and distributing them to the right users or systems.

Analytics - Salesforce Analytics Cloud (Salesforce Wave Analytics) is a business intelligence platform from Salesforce, allowing you to optimize for mobile access and data visualization.

Aldo-Fernandez The Future of Salesforce: Predictions  for 2018 & Beyond

Aldo Fernandez

Salesforce Technical Architect at Litify; Founder & Event Chair, Punta Dreamin'

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PREDICTION #8

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What’s next in the Salesforce ecosystem? Not easy to tell but I think myTrailhead and its upcoming iterations will be a game-changer for big and small companies. I can also foresee a niche for ISVs where they will be producing content for their AppExchange offering and leveraging the Trailhead platform to distribute content to subscribers for an engaging gamified product adoption.

Tejas-Bidkar The Future of Salesforce: Predictions  for 2018 & Beyond

Tejas Bidkar

Manager - Support Operations at Druva

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PREDICTION #9

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The arrival of the first 100% Lightning release from Salesforce, Winter ‘18, reinforces Salesforce’s goal to deliver what companies need to move from Salesforce Classic to LEX (Lightning Experience). I think Salesforce will put more effort into Machine Learning, IoT, and AI Einstein. Einstein is going to take over the market in 2018. Also, it will have a much bigger influence on Salesforce’s incredible learning platform, Trailhead. Salesforce’s ability to provide a 360-degree customer view, from cradle to grave, will become increasingly accepted as the defacto requirement in any serious enterprise.

PREFERENCES:

AI Einstein is an integrated set of technologies of Salesforce, extending the existing functionality of the CRM and serving as a machine learning environment for behavioral data on customers.

Anup-Jadhav The Future of Salesforce: Predictions  for 2018 & Beyond

Anup Jadhav

Salesforce Technical Architect Predictive Insight Ltd

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PREDICTION #10

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I think 2018 is the year that the feature parity between lightning and classic will approach zero i.e. Lightning experience UI will support almost all of the classic features unlocking the way for a lot of customers to switch over to LEX.
I also believe that AI and machine learning features will be more pervasive in all products and will make Salesforce users ultra-productive.

Leyna-Hoffer The Future of Salesforce: Predictions  for 2018 & Beyond

Leyna Hoffer

7x Salesforce MVP | CRM Success Manager at Edmentum

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PREDICTION #11

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AI/Machine Learning is definitely where it's at. With continued emphasis on delivering an exceptional customer experience, enriching every interaction is crucial to elevating your company above your competition. Having intelligent insight at your fingertips will change and enhance the way that you form partnerships with your clients. I expect more and more Einstein revelations in 2018 and beyond!

Brian-Walsh The Future of Salesforce: Predictions  for 2018 & Beyond

Brian Walsh

CEO at CodeScience

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PREDICTION #12

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In 2018, the AppExchange partner ecosystem will begin to realize multiple liquidity events, from sizable acquisitions to IPOs. The uptake of Lightning will be fast and furious throughout the year, with the majority of customers and AppExchange partners relying on heavily Lightning over Aloha. Finally, the pause in acquisitions by Salesforce for the majority of 2017 (after the epic 2016 binge) will be over and at least 2 material acquisitions will take place before Dreamforce in September.

PREFERENCES:

Aloha is a designation of Salesforce, implying that the application from the AppExchange are not counting against limits within Salesforce.

Johan-Yu The Future of Salesforce: Predictions  for 2018 & Beyond

Johan Yu

Salesforce MVP | 12x Salesforce Certified

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PREDICTION #13

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1.
Lightning is no longer a thing of future, but now. If you are still in Classic, prepare your plan to switch to Lightning in 2018.

2.
Artificial Intelligence (AI) technology has existed for decades, but it’s become a new trend in 2018 because of big data. AI and machine-learning algorithms enable us in decision making by giving suggestions and executions based on big data analysis. if you haven't look at Einstein, the time is now.

3.
myTrailhead will be another area to explore, Trailhead disrupts the way people learn Salesforce. Based on Trailhead success, you should look at myTrailhead for your company learning, particularly on new sales rep onboarding and continuous learning.

Jesus-Hoyos The Future of Salesforce: Predictions  for 2018 & Beyond

Jesús Hoyos

Working on CRM and Marketing Automation projects and ecosystems. Speaker & Influencer. Managing Director at Solvis Consulting LLC

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PREDICTION #14

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I see 2018 as the year for Salesforce to integrate ecosystems for B2C customers. It should be a priority for Salesforce in order to offer a channel-less experiences for consumers. It is not about integrating clouds but rather experiences.

Eric-Dreshfield The Future of Salesforce: Predictions  for 2018 & Beyond

Eric Dreshfield

Advocacy Manager, Apttus; Salesforce MVP; Founder & Event Chair, Midwest Dreamin'; S. IN Salesforce User Group Leader

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PREDICTION #15

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At Dreamforce, Salesforce made a pretty clear statement that 2018 will be "my" year: my Trailhead, myEinstein, etc. I think we will see some interesting product announcements and enhancements on not only the AI (Einstein) front and the learning (Trailhead) front, but I also think 2018 will be another big year for Salesforce to expand via acquisitions, almost to the volume of 2016.

Adam-Olshansky The Future of Salesforce: Predictions  for 2018 & Beyond

Adam Olshansky

Salesforce MVP | Salesforce Developer at Google, 13X Certified

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PREDICTION #16

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Salesforce is increasingly lowering the barriers in between their different clouds and continuing to increase the value of their overall platform! Einstein will continue to get smarter and more powerful and everyone across the Salesforce Ohana will continue to prosper as a result! Excited to see the additional customizations Salesforce is offering with myEinstein, myTrailhead, and mySalesforce and looking forward to seeing how Salesforce can continue to make each company feel like they can truly use the platform in their own unique way.

John-Boitnott The Future of Salesforce: Predictions  for 2018 & Beyond

John Boitnott

Writer at Entrepreneur Media

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PREDICTION #17

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For Salesforce, ‘what’s next’ most certainly involves AI. The company is expanding the capabilities of Einstein with its layer of artificial intelligence built into the platform. Einstein will keep getting better at delivering predictions and recommendations based on customers’ processes and data.

Abhi-Tripathi The Future of Salesforce: Predictions  for 2018 & Beyond

Abhi Tripathi

16x Salesforce Certs | Certified Application Architect | Salesforce Evangelist | Blogger

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PREDICTION #18

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Personally, I think Salesforce will put more effort into Machine Learning, IoT, and AI Einstein. Einstein is going to take over the market in 2018.
With advanced machine learning, deep learning, predictive analytics, natural language processing and smart data discovery, Einstein’s models will become much more powerful through upgrades of Salesforce releases in 2018.
Salesforce DX was launched this year and I couldn’t stop myself from using it. The way developers are moving towards it, in 2018 it will be a required skill for Salesforce devs. and will change development in Salesforce overall.

PREFERENCES:

Salesforce DX is a new Salesforce development model, accompanied with a set of tools aimed at providing a more modern user experience for developers of Salesforce.

vlad-voskr The Future of Salesforce: Predictions  for 2018 & Beyond

Vlad Voskresensky

CEO of Invisible.io | CRM-industry veteran

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PREDICTION #19

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Any system which corporations run are intended to make employees faster, smarter and more productive. Salesforce is not an exception here and good news for Salesforce is that more and more companies are choosing it as master of records in their business processes, connecting other internal systems and data sources to it.
This opens tremendous opportunities - by mixing & matching the data across various sources within Salesforce and applying statistical observations and AI on top of it, Salesforce will become more actionable, advising and guiding its users towards accurate and timely decisions.
To summarize, I think this year we’re going to witness a transformation of an ecosystem. “Companies which run Salesforce” will be evolving to “Companies run by Salesforce”.

Bottom Line

The future of Salesforce holds a myriad of possibilities for change. 2018 is likely to be a year of progress and experimentation for personalization and AI. The quality of essential AI-based business decisions will surely swell. There will be tens of thousands of possibilities to customize every Salesforce experience to what each specific business organization needs. This impact is sure to be felt at multiple levels: across entire ecosystems, at the organizational level, and at the individual employee and customer level. Below, we explore each.

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1

Salesforce and Google sign massive strategic partnership

The integration of Google Analytics with Salesforce Marketing Cloud has been the most long-awaited request of both: Salesforce and Google customers throughout the whole passing year. With the new, streamlined productivity gains, delivered by the partnership, both marketing and sales are now exposed to gain a whole array of new insights to drive smarter customer engagement than could ever be done before. It entails a delivery of more relevant and personalized interactions with an optimization of the entire customer journey, converting prospects into customers with Marketing Cloud and Google Analytics 360.

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2

Salesforce DX

Build together and deliver continuously with a modern Salesforce developer experience. A modern, redefined, technologically simple developer experience of Salesforce DX is set to change the way developers build and interact with Salesforce applications. Best of all, it is built to be open, providing benefits of source-driven development, rapid testing and elaboration, revamped packaging and more. Finally, Salesforce developers can be sure to leverage a complete, amazing out-of-the-box experience, while bringing the tools of their choice to meet the needs of their team.

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3

Customer is the center of everything

Easier, more streamlined and personalized experience : mySalesforce, myTrailhead, myIoT, myEinstein, etc. Driving breakthrough innovation and change requires customers to be in the center of everything. It’s about integrating not only clouds but experiences that are rapid, easier, more streamlined and personalized. It’s also about delivering predictions and recommendations based on customers’ processes, not only data. Combining both, Salesforce will continue in making each company feel like it can truly use the platform in its own unique way.

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4

The future of productivity: data interconnections and AI

In the upcoming year of Salesforce, AI is expected to unleash remarkable benefits across organizations, countering dismal productivity growth prospects, redefining “the new CRM normal” as a period of high and long-lasting productive growth.
Data interconnections, fueled by AI reveal discouraging benefits for redefining productivity today across the corporate world and being the new factors of what is “productive” and how it can be gained, embracing a potential to introduce numerous sources of growth, enhancing how work is done and reinforcing the role of people and their ways of driving growth in business.
What Salesforce has the history to lead in, and is sure to be enhancing in the future years, is bringing productivity in software right. And what it hopes and has plans for the encounting year is to take it to the next level with AI.

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